ASICS has been developing sports shoes and clothing for more than 50 years. During this time, innovation was key to our introduction of design philosophies that revolutionized the world of sports. At our research and development center in Kobe, Japan, we work closely with athletes. Through our scientific approach, we have endeavored to create highly innovative sports product solutions that our customers can rely on. Technologies like the Core GEL cushioning system and Flytefoam are known for making the most comfortable, high performing shoes and apparel on the market possible for both athletes and active consumers.